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How Do You Predict the Future?

With the COVID-19 pandemic, predicting the future seems particularly challenging: are you better off shaking a magic 8 ball or flipping a coin? But in fact, the process of predicting COVID-19, or more specifically, its effects on your company, is identical to the process you would use to predict anything else in your business. And the ability to predict is a skill that will benefit you long after the pandemic is behind us. You need just two ingredients: information and insight. READ MORE